Science
The 'ins and outs' of how our products work and the benefits they provide.
The fibre gap
Most UK adults don’t get enough fibre - not because they don’t care, but because getting enough every day is harder than it sounds.
Busy lives, restrictive diets, and ultra-processed foods can make it easy to fall short of what our bodies need.
96%
96% of UK adults
don’t get enough fibre.
NHS recommends 30g a day.
Source: National Diet and Nutrition Survey